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The Story Behind black African woman

black African Woman logo_FA-03 (002)

The new black African woman logo by Tique Design


In March of this year, I finally took a bold step to do something God had been prompting me to do for a while but that I’d been afraid to for over a year. I decided to start my blog and Facebook Ministry under the banner black African woman (bAw). I’d been writing some of these posts from as early as the beginning of 2014 and just storing them up, not really believing that they would impact anyone’s life. But God had a whole different plan for me and those writings. Don’t ever doubt the dreams God places on your heart.


Since I began posting on my blog, I’ve been asked a number of questions about my blog and the brand. More often than not, the question is “Why BLACK African woman? Why not just African woman?” With people asking that question, I have further realized why God placed this dream and this vision in my heart. The black woman is mostly irrelevant in society today. She is just seen as an African or an African-American or whatever else. People cannot understand why I emphasise the “black” part of her identity and this is why I do.


I have decided to write this post today to review why I am so invested in this brand and what it means to me. At the same time, I’ve chosen this time to reveal my new logo for bAw which will further aid me in sharing about this brand and what I believe to be God’s vision for it.


  1. Why black African woman?

So. You may be wondering why I decided to start writing under this name and about this specific woman?

Firstly, and quite simply, because I AM a black African woman and proud to be. For the majority of my life I have walked around without fully realizing and embracing my true identity. I have come to understand that I am a woman, yes. That I am from the continent of Africa. I am Zimbabwean. Yes I am black. But I recently realized that I have never identified myself as all these things – a black African woman. I’ve just identified with parts of me in different settings and at different times. But the truth is, I am always a bAw and will always be. Whether at home with my family, or in church, or on holiday, or at the mall. One thing that is undeniably true (apart from the fact that I am first a daughter of God), is that I am a black African woman. And I am finally proud of that fact.

Secondly, black African women are rarely celebrated, nurtured, groomed or given the priviledge and opportunity to be understood. Yes, there are blogs and movements that fight for the voice of the bAw to be heard but this is not what my brand is about. Because most of these are fighting for rights and the like. My brand encompasses that, but is more than that. My brand is more personal. It’s about identifying with, understanding and exploring the daily struggles, joys, pains, victories, defeats, hurts etc of individual black African women, which then form a collage of a whole lot of black African women. It’s about understanding the entirety of the bAw and sharing her truth with the world.


  1. What does bAw mean to me?

A look at the new logo for my brand sums up what this ministry means to me. The brightness of the white and the orange represents a new era for the bAw. The voice of the bAw is finally being projected, and she is discovering new amazing things about herself and sharing them with the world. The black outline is there to remind me that this brand is about the black African woman. I wanted to emphasize that the bAw also embodies hope, newness, love, joy, freedom and so much more greatness! Lastly, the bAw is dignified and full of grace. This is seen in the posture of the woman in the logo. Her head is held high because she believes in her value and worth, and she is preparing to step out into the world to defy the stereotypes that have always existed about her.

For me, bAw is how I fight for women’s rights – especially those of bAw. They are the most marginalized and prejudiced race and sex in the world. It’s a double-edged sword for my sisters. And as I explained in my very first post, other women of other races have their own platforms that deal with their issues and with elevating them. I shall not be ashamed of doing the same for my sisters. I believe that the true victory in attaining women’s rights begins by helping her to win the war in her mind. Once she believes that she is worth fighting for and valuable in the sight of God, there is no stopping her.


  1. What is this blog about?

In a nutshell, this blog provides a platform for bAw to share their stories – their experiences. And for other people to share their experiences of and understanding of bAw. My sisters are fighting a tough battle on this earth, and they need to be encouraged. It may be a story that a bAw reads on this blog that may save her life. It may be another bAw’s experience on this blog that gives another sister hope and perseverance. That is what this blog is about. To collect a journal of the stories of bAw and to lift it up unashamedly so as to say to the world that she matters too. She is still alive despite how the world, society and the devil himself have tried to kill her. That she is valuable in the sight of God too.


I hope this sheds some light on this blog and ministry. I would like to give a big thanks to Lia Nascimento of Tique Design for creating the logo for me and bringing to life my vision! For details on how to contact Lia, please see the image at the end of the post.


Thank you for taking the time to read this post and understand my vision. I hope it makes things much clearer for you and I hope you can join in on this journey with me. Please don’t hesitate to ask any more questions. You can find me on Facebook (The black African woman), Twitter (@TheBAWLife) and soon to be on Instagram! Please do pray for this ministry and do engage – someone needs to hear your story 😉


With love,

Sonia Dee


Lia Nascimento Contact Details